Impression Management - Episode 5 | Season2

Impression management is exactly what you think it is – tactics and strategies deployed to manage the impression you have of someone or something. What’s important to know is that loss aversion and the understanding of how that impacts human behaviour is a large part of those impression management tactics. 

For episode 5 of The Nudging Financial Behaviour Podcast, we’re calling on someone from outside of the finance and investing community to help us understand this topic. Our guest is Candice Burgess-Look – a PR specialist who knows exactly how to create a positive impression for her clients.

 

More about Candice Burgess-Look: 

• https://www.linkedin.com/in/candice-burgess-look-895b3537/ 
• https://kingofthejungle.co.za/  

More on Prospect Theory: 

• https://www.nudgingfinancialbehaviour.com/loss-aversion/  
• https://www.nudgingfinancialbehaviour.com/loss-aversion-vs-risk-aversion/ 

Season 1 episode 8 - The Framing Effect: 

• https://www.youtube.com/watch?v=RhPYfYHsAmM 
• https://nudgingfinancialbehaviour.podbean.com/e/the-framing-effect-episode-8-season-1/  

 

Be sure to like this episode and hit the subscribe button to get notified when the next episode drops.

You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/impression-management-techniques/ 

Or watch to the video version of this podcast episode: https://youtu.be/pInMPXGwLyA 

Special thanks to everyone who has helped put this series together:     

• Our sponsor: IG Markets South Africa     
• Producer: Faeron Wheeler of F Creations     
• Original music and sound mix: Neil Leachman     
• Video and editing: Deetlefs Smith and Matthew Carew  
• Hair and makeup: Ida Webster     
• Set styling: Michelle Murray of Interiors Etc. 
• Voice over: Sizo Mphti